A growing share of search traffic in India now starts with a spoken question, not a typed one, and a large part of it happens in Hindi, Hinglish or another regional language rather than English. A website built only around short, formal English keywords is quietly invisible to a big part of this audience, however well it ranks for the typed, English version of the same search.
How voice queries are different from typed search
Someone typing generally shortens their query — “best sweet shop Jaipur.” Someone speaking to their phone tends to ask a full, natural question — “which is the best sweet shop near me in Jaipur.” Voice queries are longer, more conversational, and phrased the way people actually talk, which is often mixed English and a regional language rather than clean, formal English.
Write for how people actually speak
Alongside your usual short-tail keywords, add natural, question-style phrases to your content: full questions in an FAQ section, headings phrased as a customer would ask them, and answers that could be read aloud as a complete, useful sentence. This also happens to be exactly what Google looks for when choosing an answer for a voice result or a featured snippet.
Do not ignore Hinglish and regional-language content
A meaningful share of your potential customers search and speak in a mix of English and their local language. Depending on your audience, this can mean a dedicated Hindi (or other regional language) version of key pages, or simply writing your English content in a way that mirrors how people genuinely phrase things locally, rather than stiff, dictionary-perfect English.
The technical basics that make this work
- A fast-loading, mobile-friendly site — voice search is almost always on a phone, often on a patchy connection.
- Clear, structured headings and FAQ sections, so search engines can lift a direct answer out of your page.
- An up-to-date, fully filled-in Google Business Profile — a large share of voice searches are local (“near me”) and pull directly from this listing.
- Structured data (schema markup) on key pages, so search engines understand exactly what your content answers.
A simple starting point
You do not need to rebuild your entire site to start capturing this traffic. Pick your five most important pages, add a natural-language FAQ section to each, make sure your Google Business Profile is complete and accurate, and check that your regional-language audience is not being written out of your keyword strategy entirely.
If your SEO strategy has only ever been built around English, typed search, our SEO team can help you build a regional-language and voice-search strategy alongside it, or get in touch to talk about your audience.
